Copywriting – Part-2 (Features – Benefit)

 Here we will talk about how to turn features into benefits like any true professional copywriter.

Features are nothing but the inbuilt properties of the product, whereas benefits are something which the customer wants to receive/get from the product.

Feature	Benefit	Deeper Emotional Benefit
Award-winning design	Stand out with a professional	Look like an expert right from the start.
Unbreakable Design	Sturdy even in storm and torrential rain	Long lasting
Waterproof Material	Keeps you dry even in long rain	Protects you in both shine and wet days
Real wood handle	No tension of rusting the rod	Smooth and desiring look

 

“So What?”

Feature	Benefit	Deeper Emotional Benefit
This car is having ABS Anti-lock brakes	You will have more control over your car, helping to prevent accidents.	Safer family trips
No preservatives in these Sauces	Give you natural taste with no harm to health	Healthy life

 

Even when you do B2B business, the next side who is dealing with you is human, so he/she always see a personal benefit for products or services. So B2B purchasers are more likely to buy products or service when they see the personal value.

Copywriting with mind-boggling tools (Part-1)

Copywriting is a writing technique for the purpose of advertising or selling. Product is called copy or sales copy; written content is to increase brand awareness or basically push a person to take a specific action.

 

What is good Copywriting?

It should be like a dose of paracetamol. It should fix readers' headaches as quickly and effortlessly as possible.

There was a day when you open a shop, put products on display and sell products over the counter, but here the word internet came along and changed everything.

Copywriting can be used in many places like websites, Press releases, emails, case studies and many more.

Here are some Mind-boggling tools to make you a better copywriter

Freethesaurus.com     :          https://www.freethesaurus.com/

 

Hemingway App

This genius tool improves the readability of your writing by making it simpler and easier to understand. It does this by measuring your words by grade level. And, contrary to what you might think, the lower the grade level, the better!

 

AnswerThePublic             https://answerthepublic.com/  

Answer The Public is a keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. Categories consist of the 5 Ws, plus ‘how’, ‘can’, ‘are’, ‘which’ and ‘will’.

 

 

Power Words

Also, Copywriters use power word techniques which boost your conversions like a secret, discover, free and more. Just simply search it google for power words for copywriting and you will be going get many power words to crank up your copy.

 

‘All about me’ syndrome

Peoples or businesses are not interested in you, they are interested in themselves. Let's talk with an example, You own a “Burger Palace” company. So you made a website and below is your copywriting there.

Burger Palace is India’s leading burger maker with a wide variety of flavours. We are very proud of our top-class cafes. We are passionate about our revolutionary approach and great pride in our “State-of-the-art-facilities.

 

The problem here is it's all about your company nothing about your customer. Let’s make it more lucrative and appealing to customers.

Come enjoy our wide variety of appetizing Burgers at Burger Palace. Enjoy each of your moments at our top-class cafes. Each burger is made with passion which makes your every bite full of lusciousness.

Instead of ‘we are, ‘we will’ or ‘we believe’ make it to you. Convert your we or I approach to ‘you’ language.

Transform your copy to ‘WIIFM’ in other words ‘What’s in it for me?’ no more about me it's about you.

That’s all for today. Will talk more tips and tricks for becoming a better copywriter.

Bye-Bye....

 

Change yourself First

If you want to see change outside, it is necessary that first, you change yourself from the inside. 

It’s true because if you are expecting that people talk nicely with you then it means that you must talk nicely to them. First give and then take. You would never be able to take first until you don’t give. 

Really, it’s a great learning. I knew already but today when I watched ted video, it got firmed in my mind. 

There are multiple examples in our daily life. You can analyse and come on conclusion. 

Treat People How They Want to Be Treated

Yesterday I was reading an article and got new learning “Treat people how they want to be treated”.

I analysed it and understood that it is correct also. We should not treat person how you want to be treated. It is obsolete now.

I am a person who always treat others in a way which I like. But it is not always correct. Happy! New learning.

I went in past and found that at many places I was treating the persons which I was preferring.

Usually I like simplicity and that’s a reason I choose simple dresses and I was gifting same to them. But now I came to know that everyone doesn’t like simple dresses. So I should think by putting myself in their shoes. I should gift them according to their likes.

Sometimes some persons like to be treated nicely but you are a person who doesn’t like same. So if you miss to treat them nicely then issues come up. On the other side, if you treat them in a way which they like. Relationship will be nice and peace will be also maintained. But we miss and treat them in our way. They get hurt and relationship get affect.

Sometimes some persons don’t like to wait but you don’t have issue in waiting for some time. Just imagine, if we understand their way and we also do fast then no issues will come up.

If we analyse then we will find many examples in life.

We all are humans but every person is different in their own way. What do you like, other won’t like. Sometimes it matches. Some persons like peace but some persons like to be surrounded by many persons/friends. Some of them like sweet but some of them like spicy. Everyone is having their own different choices.

If we learn this new way then really peace will be there in relations. J

Push yourself for Achieving Success

For achieving success, we need many more things like passion, focus, Ideas, hard work but one more important point which I came to know today is Push Yourself.

Yes, it is true, we have to push ourselves.

By nature, Humans are lazy persons. They want to do what they like. They don’t want to do what they don’t like. But whatever we don’t like, that’s only good for us.

There are many examples in life. For example, an apple. Generally we don’t like but we know when we have regularly one apple, it will be good for our health. Similarly we like to have Junk food which is not good for health.

Now I come on the point of Push ourselves.

In morning, I want to start at 8:15-8:20. For that, I need to wake up at 5:30-5:45 but I don’t wake up. Alarm rings but I switched off and sleep again. But just imagine, if I push myself and wake up by 5:45 then I can do all my tasks on time. I can start from my house on time. I would not stuck in traffic. There is no need to do tasks hurriedly. Starting from house at 8:20, can give me success means I can do all my tasks calmly and reach office on time.

Like ways, in our life, we do all tasks but if we push ourselves little bit, we can achieve a different level of success. We will be successful in achieving our goals.

So I am deciding that, ill push myself somewhat and expect that I would be able to achieve success.

Hoping, you will also push yourself.