Copywriting – Part-2 (Features – Benefit)

 Here we will talk about how to turn features into benefits like any true professional copywriter.

Features are nothing but the inbuilt properties of the product, whereas benefits are something which the customer wants to receive/get from the product.

Feature	Benefit	Deeper Emotional Benefit
Award-winning design	Stand out with a professional	Look like an expert right from the start.
Unbreakable Design	Sturdy even in storm and torrential rain	Long lasting
Waterproof Material	Keeps you dry even in long rain	Protects you in both shine and wet days
Real wood handle	No tension of rusting the rod	Smooth and desiring look

 

“So What?”

Feature	Benefit	Deeper Emotional Benefit
This car is having ABS Anti-lock brakes	You will have more control over your car, helping to prevent accidents.	Safer family trips
No preservatives in these Sauces	Give you natural taste with no harm to health	Healthy life

 

Even when you do B2B business, the next side who is dealing with you is human, so he/she always see a personal benefit for products or services. So B2B purchasers are more likely to buy products or service when they see the personal value.