Here we will
talk about how to turn features into benefits like any true professional copywriter.
Features
are nothing but the inbuilt properties of the product, whereas benefits are
something which the customer wants to receive/get from the product.
Feature
Benefit
Deeper Emotional
Benefit
Award-winning design
Stand out with a professional
Look like an expert right from
the start.
Unbreakable Design
Sturdy even in storm and torrential
rain
Long lasting
Waterproof Material
Keeps you dry even in long rain
Protects you in both shine and wet
days
Real wood handle
No tension of rusting the rod
Smooth and desiring look
“So What?”
Feature
Benefit
Deeper Emotional
Benefit
This car is having ABS
Anti-lock brakes
You will have more control over your
car, helping to prevent accidents.
Safer family trips
No preservatives in
these Sauces
Give you natural taste with no
harm to health
Healthy life
Even when
you do B2B business, the next side who is dealing with you is human, so he/she always
see a personal benefit for products or services. So B2B purchasers are more
likely to buy products or service when they see the personal value.
Copywriting
is a writing technique for the purpose of advertising or selling. Product is called
copy or sales copy; written content is to increase brand awareness or basically
push a person to take a specific action.
What is good
Copywriting?
It should
be like a dose of paracetamol. It should fix readers' headaches as quickly and
effortlessly as possible.
There was a
day when you open a shop, put products on display and sell products over the
counter, but here the word internet came along and changed everything.
Copywriting
can be used in many places like websites, Press releases, emails, case studies and
many more.
Here are some Mind-boggling
tools to make you a better copywriter
This genius tool improves the readability of your writing by
making it simpler and easier to understand. It does this by measuring your
words by grade level. And, contrary to what you might think, the lower the
grade level, the better!
Answer The Public is a keyword tool that visualizes search
questions and suggested autocomplete searches in an image called a search
cloud. Categories consist of the 5 Ws, plus ‘how’, ‘can’, ‘are’, ‘which’ and
‘will’.
Power Words
Also, Copywriters use power word techniques which boost your
conversions like a secret, discover, free and more. Just simply search it google for
power words for copywriting and you will be going get many power words to crank up
your copy.
‘All about me’ syndrome
Peoples or businesses are not interested in you, they are
interested in themselves. Let's talk with an example, You own a “Burger Palace” company.
So you made a website and below is your copywriting there.
Burger Palace is India’s leading burger maker with a wide variety of flavours. We are very proud of our top-class cafes. We are passionate about our
revolutionary approach and great pride in our “State-of-the-art-facilities.
The problem here is it's all about your company nothing about
your customer. Let’s make it more lucrative and appealing to customers.
Come enjoy our wide variety of appetizing Burgers at Burger
Palace. Enjoy each of your moments at our top-class cafes. Each burger is made
with passion which makes your every bite full of lusciousness.
Instead of ‘we are, ‘we will’ or ‘we believe’ make it to you.
Convert your we or I approach to ‘you’ language.
Transform your copy to ‘WIIFM’ in other words ‘What’s in it
for me?’ no more about me it's about you.
That’s all for today. Will talk more tips and tricks for becoming a better copywriter.
