Copywriting – Part-2 (Features – Benefit)

 Here we will talk about how to turn features into benefits like any true professional copywriter.

Features are nothing but the inbuilt properties of the product, whereas benefits are something which the customer wants to receive/get from the product.

Feature	Benefit	Deeper Emotional Benefit
Award-winning design	Stand out with a professional	Look like an expert right from the start.
Unbreakable Design	Sturdy even in storm and torrential rain	Long lasting
Waterproof Material	Keeps you dry even in long rain	Protects you in both shine and wet days
Real wood handle	No tension of rusting the rod	Smooth and desiring look

 

“So What?”

Feature	Benefit	Deeper Emotional Benefit
This car is having ABS Anti-lock brakes	You will have more control over your car, helping to prevent accidents.	Safer family trips
No preservatives in these Sauces	Give you natural taste with no harm to health	Healthy life

 

Even when you do B2B business, the next side who is dealing with you is human, so he/she always see a personal benefit for products or services. So B2B purchasers are more likely to buy products or service when they see the personal value.

Copywriting with mind-boggling tools (Part-1)

Copywriting is a writing technique for the purpose of advertising or selling. Product is called copy or sales copy; written content is to increase brand awareness or basically push a person to take a specific action.

 

What is good Copywriting?

It should be like a dose of paracetamol. It should fix readers' headaches as quickly and effortlessly as possible.

There was a day when you open a shop, put products on display and sell products over the counter, but here the word internet came along and changed everything.

Copywriting can be used in many places like websites, Press releases, emails, case studies and many more.

Here are some Mind-boggling tools to make you a better copywriter

Freethesaurus.com     :          https://www.freethesaurus.com/

 

Hemingway App

This genius tool improves the readability of your writing by making it simpler and easier to understand. It does this by measuring your words by grade level. And, contrary to what you might think, the lower the grade level, the better!

 

AnswerThePublic             https://answerthepublic.com/  

Answer The Public is a keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. Categories consist of the 5 Ws, plus ‘how’, ‘can’, ‘are’, ‘which’ and ‘will’.

 

 

Power Words

Also, Copywriters use power word techniques which boost your conversions like a secret, discover, free and more. Just simply search it google for power words for copywriting and you will be going get many power words to crank up your copy.

 

‘All about me’ syndrome

Peoples or businesses are not interested in you, they are interested in themselves. Let's talk with an example, You own a “Burger Palace” company. So you made a website and below is your copywriting there.

Burger Palace is India’s leading burger maker with a wide variety of flavours. We are very proud of our top-class cafes. We are passionate about our revolutionary approach and great pride in our “State-of-the-art-facilities.

 

The problem here is it's all about your company nothing about your customer. Let’s make it more lucrative and appealing to customers.

Come enjoy our wide variety of appetizing Burgers at Burger Palace. Enjoy each of your moments at our top-class cafes. Each burger is made with passion which makes your every bite full of lusciousness.

Instead of ‘we are, ‘we will’ or ‘we believe’ make it to you. Convert your we or I approach to ‘you’ language.

Transform your copy to ‘WIIFM’ in other words ‘What’s in it for me?’ no more about me it's about you.

That’s all for today. Will talk more tips and tricks for becoming a better copywriter.

Bye-Bye....