Rakhi or Raksha Bandhan is a festival that comes
in August month or the Full Moon day of Sawan month as per the Hindi calendar. It is a festival
of love and affection. It strengthens the bond among your siblings. On this day,
sisters tie a sacred thread on the wrist of brothers. So, Girls buy these rakhis
from the market.
But sometimes, the sister is not able to come or the brother is not available then there is a requirement to send Rakhi online.
These days technology has changed a lot. With the help of online platforms,
sisters can send Rakhi online to their brothers, and these rakhis are delivered
on or before the time also. For this, she has to log in to the online platform of
Rakhis. Then she needs to choose Rakhi and send it to her brother’s address. Generally,
it reaches within 2-3 days.
There are many online websites available that
help us to choose and send Rakhi online to our brothers. Along with your brother’s Rakhi,
you can send Rakhi for your bhabhi, nephew, and niece also. There are many
bhaiya- bhabhi, kids rakhis available. You can select and send them across.
Pic- Bhaiya Bhabhi Rakhi
Pic-Kids Rakhi
Even you can send chocolates & cookies,
sweets, Dry fruits, and other gifts also.
My brother did not come home from the last 4-5
years on Rakhi. So I sent him Rakhi online. My experience was good. Rakhis were
delivered on time and even I can say they were very beautiful also.
I have used that time website www. IGP.com.
One
thing which I was felt that it is sometimes a costly channel also. So make up your
mind before sending
Here we will
talk about how to turn features into benefits like any true professional copywriter.
Features
are nothing but the inbuilt properties of the product, whereas benefits are
something which the customer wants to receive/get from the product.
Feature
Benefit
Deeper Emotional
Benefit
Award-winning design
Stand out with a professional
Look like an expert right from
the start.
Unbreakable Design
Sturdy even in storm and torrential
rain
Long lasting
Waterproof Material
Keeps you dry even in long rain
Protects you in both shine and wet
days
Real wood handle
No tension of rusting the rod
Smooth and desiring look
“So What?”
Feature
Benefit
Deeper Emotional
Benefit
This car is having ABS
Anti-lock brakes
You will have more control over your
car, helping to prevent accidents.
Safer family trips
No preservatives in
these Sauces
Give you natural taste with no
harm to health
Healthy life
Even when
you do B2B business, the next side who is dealing with you is human, so he/she always
see a personal benefit for products or services. So B2B purchasers are more
likely to buy products or service when they see the personal value.
Copywriting
is a writing technique for the purpose of advertising or selling. Product is called
copy or sales copy; written content is to increase brand awareness or basically
push a person to take a specific action.
What is good
Copywriting?
It should
be like a dose of paracetamol. It should fix readers' headaches as quickly and
effortlessly as possible.
There was a
day when you open a shop, put products on display and sell products over the
counter, but here the word internet came along and changed everything.
Copywriting
can be used in many places like websites, Press releases, emails, case studies and
many more.
Here are some Mind-boggling
tools to make you a better copywriter
This genius tool improves the readability of your writing by
making it simpler and easier to understand. It does this by measuring your
words by grade level. And, contrary to what you might think, the lower the
grade level, the better!
Answer The Public is a keyword tool that visualizes search
questions and suggested autocomplete searches in an image called a search
cloud. Categories consist of the 5 Ws, plus ‘how’, ‘can’, ‘are’, ‘which’ and
‘will’.
Power Words
Also, Copywriters use power word techniques which boost your
conversions like a secret, discover, free and more. Just simply search it google for
power words for copywriting and you will be going get many power words to crank up
your copy.
‘All about me’ syndrome
Peoples or businesses are not interested in you, they are
interested in themselves. Let's talk with an example, You own a “Burger Palace” company.
So you made a website and below is your copywriting there.
Burger Palace is India’s leading burger maker with a wide variety of flavours. We are very proud of our top-class cafes. We are passionate about our
revolutionary approach and great pride in our “State-of-the-art-facilities.
The problem here is it's all about your company nothing about
your customer. Let’s make it more lucrative and appealing to customers.
Come enjoy our wide variety of appetizing Burgers at Burger
Palace. Enjoy each of your moments at our top-class cafes. Each burger is made
with passion which makes your every bite full of lusciousness.
Instead of ‘we are, ‘we will’ or ‘we believe’ make it to you.
Convert your we or I approach to ‘you’ language.
Transform your copy to ‘WIIFM’ in other words ‘What’s in it
for me?’ no more about me it's about you.
That’s all for today. Will talk more tips and tricks for becoming a better copywriter.
If you want to see change outside, it is necessary that first, you
change yourself from the inside.
It’s true because if
you are expecting that people talk nicely with you then it means that you must talk nicely to them. First give and then take.
You would never be able to take first until you don’t give.
Really, it’s a great learning. I knew already but today
when I watched ted video, it got firmed in my mind.
There are multiple
examples in our daily life. You can analyse and come on conclusion.
Yesterday I was reading an article and got new
learning “Treat people how they want to
be treated”.
I analysed it and
understood that it is correct also. We should not treat person how
you want to be treated. It is obsolete now.
I am a person who always treat others in a way
which I like. But it is not always correct. Happy! New learning.
I went in past and found that at many places I
was treating the persons which I was preferring.
Usually I like simplicity and that’s a reason I
choose simple dresses and I was gifting same to them. But now I came to know
that everyone doesn’t like simple dresses. So I should think by putting myself
in their shoes. I should gift them according to their likes.
Sometimes some persons like to be treated
nicely but you are a person who doesn’t like same. So if you miss to treat them
nicely then issues come up. On the other side, if you treat them in a way which
they like. Relationship will be nice and peace will be also maintained. But we
miss and treat them in our way. They get hurt and relationship get affect.
Sometimes some persons don’t like to wait but
you don’t have issue in waiting for some time. Just imagine, if we understand
their way and we also do fast then no issues will come up.
If we analyse then we will find many examples
in life.
We all are humans but every person is different
in their own way. What do you like, other won’t like. Sometimes it matches.
Some persons like peace but some persons like to be surrounded by many persons/friends.
Some of them like sweet but some of them like spicy. Everyone is having their own
different choices.
If we learn this new way
then really peace will be there in relations. J
